Unit 3: Going Postal
This week, find a blog that is doing just this - gathering information, sharing it with readers, and persuading or motivating readers to take action. Add your own post, a link to the site, and a summary of the content and motivational strategies the readers use to engage readers. Who do you think this blog appeals to and why?
The blog that I found that is gathering information, sharing it with readers, and persuading or motivating readers to take action is from Jeff who works with the NYC Department of Education. Jeff is a humanitarian that is committed to community development, and the way he creates is through media arts platforms to inform, build, and create sustainable circumstances in urban environments. Through Jeff's blog post he highlights the need for innovative business and synergy in urban communities. Jeff doesn't just blog to promote a cause that he sees necessary for the community, he also records music to have an audio representation.
One of the main goals for Jeff is to inspire change within the community to build a loving and welcoming place to live. The strategies the reader uses to engage readers is highlighting historical greatness that came before us, while promoting a brighter future for the youth. Sharing Black History stories and other content praising the underappreciated is how Jeff connects readers. The use of reciprocity is used as well. Jeff looks to exchange the spirit of the people with the ability to create a beautiful community for the help of business minds to attach their finances and expertise to existing projects.
The content that Jeff creates aims at both the urban community that looks to improve the quality of living for the people and local businesses that may have the capital to make real change happen. The African American community seems to be who Jeff wants to appeal to. There are a lot of underfunded communities in New York with big populations. There shouldn't be a shortage of who Jeff could reach with his blog post.

Good example of a blogger who has a clear message. His content focuses on motivating readers to take action, so the only issue is finding this blog. Is it aimed at the right audience?
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