The Persuasive Tactics of Influencing Others

 https://zenhabits.net/ 

The blog I found inspiring is zen habits by Leo Babauta. Covering a myriad of topics such as motivation, happiness, inspiration, and productivity - this blog has seen great growth. It's goal is to help everyone find their zen. In the latest post, Babauta utilizes pathos to send his message. He asks the reader relatable questions such as "Do you relate this guilt of simply stopping and resting?" If the reader relates, they've established an emotional connection with the writer because they're similar even in this miniscule way.

Babauta also shares his guidelines when it comes to dealing with guilt and fear. He gives four points and describes them well; 

    1. Recognize it when it’s happening. When it’s late in the day, and we could be wrapping things up and closing our work day … notice the urge to do more. Notice the guilt of stopping. Just bring awareness to the fear and guilt, without judging them or needing them to go away.

    2. Breathe, and feel it. Pause, take a few deep breaths, and don’t let yourself buy into the fear. Feel the physical sensation of the fear, but don’t believe it. Give yourself some kindness.

    3. Remind yourself of a bigger truth. The idea that you should be on top of everything and working harder and checking emails and messages … it feels really true in the moment. But it is very rarely true. What’s a bigger truth? That you need rest to be able to serve others. That you are allowed to do other things, to spend time with others, to take care of yourself, to feel joy at spaciousness in your life. And this is a model for how others might live too. Taking rest serves the world. Remind yourself of this truth.

    4. Then take the rest. Feel in your heart how this is worthwhile. And let yourself enjoy the space. You don’t need to fill every moment with more work, more messages, more email.

This is a persuasive tactic because it appeals to ethos. His knowledge influences readers to take these steps. They trust him because he's a credible source with a large following. They're trying to be better people and he's helping them.

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